Social Media Marketing and Return on Investment
Social media is widely acknowledged as the fastest growing channel to increase your ROI in the digital sphere. We use our Social Strategy and 5 Point Implementation Plan as the starting blocks for your social media marketing plan. South African users are close to reaching 25 million on internet, 10 million on Facebook, 6 million Twitter and 2.5 million on LinkedIn. Ignore them at your peril!
Social media marketing is no longer a free lunch! Algorithms, news feeds, timelines and the like change at an ever increasing pace. This is where our expertise lies. We keep up to date, forecast and proactively adjust campaigns> These steps maximise the fast changes.Understanding and harnessing the networking and conversational elements and trends are key competencies.We don’t forget that social media is exactly what it says; social! Your target market will be researched and buying personas developed. This guides interaction with your customers in an engaging way, drawing them into your brand. Simply broadcasting messages on social media platforms is annoying to your customers. Focus is on inbound social media marketing tactics. Whilst digital marketing is still based on traditional marketing elements it has evolved and adopted an extra P – People. Your campaigns will be people orientated. An in depth knowledge of the South African marketing landscape is one of our core strengths.
Integrated Social Media Marketing
We ensure that you have a digital omnichannel rather than a multi-channel presence. In essence this ensures that your brand is consistent across all channels, not simply present. An omnichannel approach also refers to how the channels are used in the path to purchase. We ensure brand consistency by starting with the audit and consultation. Getting to the very heart of your brand, your objectives and your KPIs are crucial to any social media marketing agency worth its salt!. Trends and influencers are embraced. These are simple examples of tactics to increase you reaching the areas you need and want to be seen. At the same time we never take our eyes off your ORM, Online Reputation (Management) or your competitors. We keep you abreast of all developments as they happen!
From Strategy to Reality with Social Media Marketing
To make all these good things move from strategies to realities we take a few steps further with you in our social media marketing journey…
- Align expectations
- Document your needs
- Research your target market
- Develop buying personas
- Audit your digital presence
- Identif low hanging fruit & long term goals
- Recommend platforms
- Ensure omnichannel strategy & brand enhancement
- Set up optimised social media platforms including profile and copywriting
- Undertake community management
- Follow our 5 Point Implementation Plan
- Analyse, report, feedback using the latest local and international tools available
We’d like to know more about social media marketing – please call us!