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SEO in your Marketing Mix

Without SEO you’re all dressed up with nowhere to go, in the digital world! Great content, website, Twitter tweets, Facebook posts but no one knows you’re there. What if you are on page 10 of Google, Bing or any other search engine ? Will your potential client find you or your fabulous services? Chances are, they won’t.SEO ball First you need to ensure that you have a good ranking. But that’s not all. A good ranking with lousy content and user experience? You will fall quickly. This is where Search Engine Optimisation comes into play. SEO is what really influences your SERP (Search Engine Results Page). Social Media Marketing affects your SEO. To a larger degree than originally thought, if correctly done.
The search engines have spiders / crawlers / robots. They jump between sites to find the most relevant content for the search query entered by your potential client. The more you understand about their behaviour and algorithms the more likely you are to be successful in your digital marketing efforts. At EnviroIQ this is one of our favourite obsessions. Keeping up to date with the crawlers’ behaviour. Put another way, the ever changing algorithms of the search engines are exciting to us. But we always remember your clients are the users and the object of your desire!

“My rule of thumb is build a site for a user not a spider.” — Dave Naylor, Founder, Bronco

One of the first things we do is brainstorm your keywords. We also look at those of your competitors, including long tail keywords. There are a number of excellent software providers. We use these to complement the brainstorming in providing keyword ideas. After checking your domain name, we move onto auditing your on-page seo optimisation. This includes your uniqueness , freshness and general user experience.

  • Site
    • Structure
    • Content
    • Map
  • Code
    • Structure
    • Analysis
  • Tags
    • Title
    • Alt
    • Meta
    • Keywords
  • URLs
  • Headings

Next we’ll move onto your off-page seo optimisation. This is where we ensure that you are listed in all the relevant directories and check authentic links.

  • Directories
  • Links
    • Inbound
    • External
  • Content
  • Print
  • Radio
  • TV
  • Events

All these efforts will be rewarded with increased visibility! In turn increasing your competitive advantage. You become market leaders with high credibility!

Yes I want help with seo spiders & crawlers, I want to be found!

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