Search Engine Marketing, SEM = SEO + PPC + SMO
Search Engine Marketing, SEM, is the all encompassing term which combines SEO, PPC and SMO. SMO being Social Media Optimisation. More about PPC later. Its putting on a sparkly new outfit for that very special occasion. That time you have to put your best foot forward and be noticed! There’s a crowd at the party, you need to stand out!
“SEO and SEM are not competing services. SEO is considered a subset of SEM services. Today, if you want to conduct business on the Internet you need to be visible in both organic and advertised links, which means you need both SEO and SEM.” – Webopedia
As we’ve been to the SEO party on another page, we’ll concentrate on PPC, Pay Per Click. PPC comes in many shapes and sizes. There are Banner, Google, Bing, Facebook, Twitter, Instagram, Pinterest, Mobile, Email, Gmail and literally dozens more. Search Engine Marketing is both an art and a science. The copy & images needs to be appealing to your potential customer. The call to action, CTA, must move them towards your goal. The psychology of how people are motivated need to be considered. The science of your targets’ demographics needs to be researched. Ad bidding needs to be understood.Don’t forget the ever present Social Media mix! The Search Engine Marketing party can appear quite complex. It’s easier to have a chaperone. That’s our role, to help you navigate you around SEM.
As always we’ll understand your goals. Do you want to increase your brand awareness and visibility? Or are you looking for higher conversions? Or perhaps you want to encourage engagement and do a bit of crowd sourcing? Whatever you goals are, we’ll tie them into specific KPIs. The great thing about online advertising is that because you can measure in real time, you can tweak in real time. This way you maximise your spend and see better results.
Before we call you we’ll unbundle some of the acronyms for you. That way you’ll feel more at home at the SEM party!
- CPC Cost per Click
- CTA Call to Action
- CTR Click through Rate
- PPC Pay per Click
- SEM Paid Search Engine Marketing
- SMO Social Media Optimisation
We want to use Search Engine Marketing to boost our sales – please call us!